The world of cell phones and personal computing have undergone an incredible shift over the past few years. More and more consumers are adopting and using smartphones and tablets for business, leisure, and entertainment. Companies like Google, Apple, HP, Microsoft, and RIM are all competing for your business and adoption of their latest and greatest gadgets for your personal computing needs. How does this impact real estate?
Our industry has seen dramatic shift in consumer behavior over the past 10 years. Plain and simple the Internet has shifted the way that consumers research, engage, and inquire about their real estate needs. In 2010 NAR reports that 89% of home buyers utilized the Internet at some point during their search. 95% of buyers between the ages of 18-44 utilized the Internet during their search. Well now we are seeing consumer behavior move from traditional desktop and laptop computer usage to mobile usage. iPhone's, iPad's, Android, and other mobile devices are set to become the primary hub for Internet searching. The real estate industry has to be ready for the shift to the mobile consumer.
Having a mobile optimized site, or the availability of an application for consumers to download to find local real estate information is paramount to a companies success, and to the success of selling a home in a difficult market. Coldwell Banker Legacy is committed to listening to the consumer, and deliver the real estate search experience that they desire. We currently have a mobile optimized site, so if a consumer visits www.ColdwellBankerLegacy.com from an iPhone, Android, or Blackberry they will be greeted with a mobile friendly version. Tablet and iPad users are greeted with an optimized tablet version of our site. Faster loading speeds, integrated maps, and social media sharing are all part of the overall experience a consumer finds at ColdwellBankerLegacy.com
Without background statistics it can be hard to believe that this is the movement of the future for real estate searching. We study every week our website analytics to make sure that we are continuously improving our customers experience. Here are some highlights of the growth of mobile and how we are helping expose home sellers to this market.
Take a look at this comparison from 2010 to 2011. Mobile is certainly here to stay and will continue to grow as an important aspect of searching for homes. Sellers should also take note and make sure that you are opening your doors to this mobile marketing revolution. Call a Coldwell Banker Legacy broker today to learn more about our commitment to providing the highest level of marketing for your greatest asset.
Mobile Traffic ColdwellBankerLegacy.com
January 1, 2010 - September 9th, 2010 January 1, 2011 - September 9th 2011
Mobile Visits - 8,263 55,044
Android Visits* - 1,991 22,921
iPhone Visits* - 3,670 14,612
iPad Visits *- 1,477 13,906
* These are only the top three mobile traffic sources being listed
