COLDWELL BANKER REAL ESTATE LAUNCHES FIRST-OF-ITS-KIND INTERNATIONALHOME SEARCH APPLICATION FOR
IPHONE AND ANDROID DEVICES
First National Real Estate Brand to Offer Automatic Notifications of New Listings Through a Mobile Application
PARSIPPANY, N.J. – August 20, 2009 –Coldwell Banker Real Estate LLC today announced the launch of the first-ever international home search application for iPhoneTM and AndroidTM-powered devices. The Coldwell Banker Real Estate mobile application enables users to easily search for property listings and recent home sales in 28 countries in North America, Europe, Central America, Caribbean, Australia and South America. The results of these searches as well as the search itself can be saved in a personalized ‘My Coldwell Banker’ account newly created from the user’s smartphone or added to an existing account with coldwellbanker.com by logging into the site directly from the handheld device. Unique to the Coldwell Banker application, searches that are saved to an app-created ‘My Coldwell Banker’ account will automatically generate notifications of new properties and open houses, alerting the user to updated results right on the device’s homepage.
Coldwell Banker Real Estate continues to raise the bar on the traditional home search. In October 2008, Coldwell Banker Real Estate set out to reach the masses by becoming the first full-service national real estate brand to optimize its Web site for use on all mobile devices. By early 2009, international Coldwell Banker Real Estate listings in 28 countries became accessible via the Coldwell Banker brand Web site on the iPhone, Blackberry and other smartphones. To date, more than 200,000 users have viewed Coldwell Banker Real Estate listings from the convenience of their handheld devices. Building upon this success, the Coldwell Banker brand is taking the next step in providing consumers with greater flexibility when searching for a home by designing a mobile application that is intuitive, quick and convenient.
“While the desktop computer remains a proven screen, Coldwell Banker recognizes that today’s technologically savvy consumers are also using smartphones to access information on-the-go,” said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. “We are committed to improving the consumer experience and will continue to introduce innovative technology such as this mobile application to provide our customers with up-to-date home data the moment they want it and to wherever they may be.”
Features of the new application include:
- GPS-based search to locate nearby homes for sale, open houses and recent homes sold
- Ability to sort recently sold properties by location, price and sale date
- Option to view search results in list form or on a variety of maps including street, hybrid and satellite that are marked with “clickable” Coldwell Banker Real Estate icons
- Detailed property listings that include images and a slideshow view
- Direct dial and e-mail functions from the user’s mobile handset to the local Coldwell Banker Real Estate listing agent associated with each property
- Real-time notifications of new properties and open houses identified through the user’s customized saved searches
A video demonstration of the Coldwell Banker brand mobile application can be viewed at: http://www.youtube.com/watch?v=bSUpuHbPXhE
Bootstrap Software was responsible for developing and building the Coldwell Banker Real Estate mobile application.
iPhone is a registered trademark of Apple Computers, Inc.
Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.
